#EmailChat with Sprout Social: Using Social Media to Build Your Tribe

By Olivia Dello Buono


Social media isn’t just a platform for promoting your latest blog post or product launch. It’s actually a really great opportunity to engage your customers and build a community of loyal followers.

In this week’s #EmailChat, we were joined by Sarah Nagel (@Sprout_Sarah), Community Manager at Sprout Social, who gave us a lesson in empowering and inspiring your tribe through social media.

Missed out on the chat? Here are seven things you should know about community building and how you can start cultivating a tribe of your own:

Your tribe is your niche.

A tribe is a group of people who come together with similar interests, passions and motivators. It’s your community, your people. We all naturally want to feel like they’re a part of something – we’re in this together!

Q1. What does the term “tribe” mean to you? #EmailChat pic.twitter.com/sXkTE2vBdB

— AWeber (@AWeber) June 2, 2016

A1 – Tribe is really just a group of ppl coming together for a common interest or mission. Humans yearn to be part of a tribe. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

@AWeber A1. My tribe is my community! The @wistia tribe is strong. We help one another out & are interested in the same things. #emailchat

— Margot Mazur (@margotcodes) June 2, 2016

A1: Your tribe is your community. They’re the people you’re connected with. #emailchat

— Express Writers (@ExpWriters) June 2, 2016

Community building should be a priority.

Community-building is really important. People like to feel like they’re a part of something! If your goal is to create a strong, loyal customer base, community should be a priority. A community gives them validation, education and the tools they need to feel empowered. If people feel like they belong, they’ll keep coming back for more. And they’ll become your most loyal advocates.

Q2. Why should marketers care about building a community? #EmailChat pic.twitter.com/VBXkOntcj8

— AWeber (@AWeber) June 2, 2016

A2- Engage, empower & give your community the right tools and you’ll create a culture around marketing your brand. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A2. Communities help facilitate dialogue. Without a community it’s a one way conversation.

— BrandBlox (@BrandBloxNet) June 2, 2016

A2. Community creates advocacy. Which is SO important. When your audience loves you, they are more likely to spread the word. #emailchat

— Liz Willits (@lizwillits) June 2, 2016

Looking for your people? These tools can help.

Don’t be afraid to explore! New groups and communities are forming every day. Start off on platforms like Reddit, Quora or Twitter. Search hashtags! LinkedIn is great for business and marketing. SproutSocial is great for monitoring your social channels and seeing where the conversations about your brand are happening. Community managers should also be great researchers. Social listening is key here.

Q3. What channels or tools do you recommend for finding that niche audience? #EmailChat pic.twitter.com/z9iw6zsq5l

— AWeber (@AWeber) June 2, 2016

A3- Find your audience with advanced search on Twitter. Try keywords around your industry or product/service. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A3. I use @SproutSocial for community management, @Meltwater, and Facebook groups. #EmailChat

— Olivia Dello Buono (@oliviadello) June 2, 2016

@AWeber A3: #socialmedia, website analytics, forums, and most importantly sales people #EmailChat

— Kapil Mudholkar (@s4socialmedia) June 2, 2016

Keep authenticity in mind.

Transparency is a buzzword these days. And for good reason! You need to form relationships with your people before you try to sell them on a product or service. People won’t trust you if they think you’re only there to pitch a product. Be real and authentic.

Q4. How do you stay authentic to your audience? #EmailChat pic.twitter.com/ZFclnRhmyq

— AWeber (@AWeber) June 2, 2016

A4- Staying authentic is all about transparency & honesty. Build a relationship before you market or sell to your community. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A4. To stay authentic brands need to have ‘company voice & branding’ guidelines, but most important is being genuine! Always! #EmailChat

— Lenka Koppová (@lenkakopp) June 2, 2016

@AWeber A4. We keep it real as much as possible. We’re human beings, after all! Keep it loose, & try to make sincere connections. #emailchat

— Margot Mazur (@margotcodes) June 2, 2016

Here’s how to measure success.

Quality over quantity. It doesn’t matter if your community has 50 or 500 members – as long as they all feel empowered.

Growth is important and you should have a strategy in place , but what good is a large following if they’re not engaging with each other? How many people are participating, commenting, liking or sharing your content? Can you measure the sentiment of your community? How do people feel? Are there good vibes all around?

These things are a little harder to measure, but they’re just as important as growth.

Q5. What’s the more important metric: engagement or number of members? #EmailChat pic.twitter.com/DWjGLv5rLJ

— AWeber (@AWeber) June 2, 2016

A5- Engagement of course! But in the beginning, strategizing on growth *is* important. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A5. Quality over quantity, people. I don’t care if my community has 50 or 5000 members as long as they all feel empowered. #EmailChat

— Olivia Dello Buono (@oliviadello) June 2, 2016

A5: Engagement. What good is a large following if they aren’t actually tuning in to what you’re sharing? #emailchat

— Express Writers (@ExpWriters) June 2, 2016

Still looking for your niche? We got you.

Twitter and Reddit are great for finding those smaller niche communities. Twitter Chats (like this one) are great because they’re so fast-paced and bring together a group of like-minded people to talk about a predetermined topic. Having a dedicated time to come together really helps keep the momentum of the group going.

Q6. What advice would you give someone who’s looking to find their niche online? #EmailChat pic.twitter.com/OhwPRGssO5

— AWeber (@AWeber) June 2, 2016

A6- Explore! Look at all social channels, inc Reddit, Quora, various groups. The people are likely there, you just need to find #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A6) Do good research and engage to observe how their social activity works before reaching out. #emailchat

— Liliana GH (@Liliholl) June 2, 2016

A6: Be true to yourself. Focus on providing amazing content for your audience. And make sure you engage with them! #emailchat

— Express Writers (@ExpWriters) June 2, 2016

Bookmark these community-building resources.

Twitter, Reddit, Quora… oh my! Don’t be afraid to explore.

Q7. What are some great resources for community-building? #EmailChat pic.twitter.com/yF6HA4G4TZ

— AWeber (@AWeber) June 2, 2016

A7- @CMX is my favorite source for connecting with community managers & learning the job. #emailchat

— Sarah Nagel (@sprout_sarah) June 2, 2016

A7. Twitter chats are pretty effective #emailchat

— Kristen Dunleavy (@KristenWritesIt) June 2, 2016

@AWeber A7: Surveys, polls, events, contests, #twitterchat #EmailChat

— Kapil Mudholkar (@s4socialmedia) June 2, 2016


Save the date! Our next #EmailChat is Thursday, June 16. Guest host TBD.

What do you want to talk about next? Send me a tweet and follow @AWeber to stay up-to-date with the latest news, events and announcements.

The post #EmailChat with Sprout Social: Using Social Media to Build Your Tribe appeared first on Email Marketing Tips.

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