#EmailChat: Social Media Lead Generation

By Olivia Dello Buono

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You’re already using social media to generate some buzz for your business, but did you know it’s also a great tool for getting new email subscribers?

In this week’s #EmailChat, we talked about the ways you can optimize your social media platforms to generate leads.

Missed it or need a refresher? Here are the top seven takeaways that you can implement now:

Social media + email = digital marketing #PowerCouple

Social media is essential for building brand awareness. Email is essential for generating revenue, sales and creating a deeper connection with your audience. And when you use them together, they can become powerful elements of your digital marketing strategy.

Q1. How do social media and email work together? #EmailChat pic.twitter.com/y8JlqscObm

β€” AWeber (@AWeber) June 16, 2016

A1. Social gets you on your audience’s radar. Email deepens the relationship + turns casual followers into customers. #emailchat

β€” Kristen Dunleavy (@KristenWritesIt) June 16, 2016

A1. Social media is ever-present but doesn’t capture full attention, followers who want more should be able to subscribe to email #emailchat

β€” Interact (@tryinteract) June 16, 2016

A1. They compliment each other well. Social followers can lead to email subscribers, and vice versa. #EmailChat

β€” Olivia Dello Buono (@oliviadello) June 16, 2016

It’s a great place to capture email leads.

By nature, social media tends to be fast-paced and crowded. As a result, your social content should be brief and give your audience a taste of what to expect from you. If they want more, direct them to your email list.

One thing we love about Facebook is the option to have your email sign up form right at the top of the feed. And with other platforms, such as LinkedIn and Twitter, you can pin a post to the top of your page – a great opportunity to link to your signup form.

Q2. How can we use social media to capture email leads? #EmailChat pic.twitter.com/MOGFXYaHQQ

β€” AWeber (@AWeber) June 16, 2016

@AWeber A2. On social, build up your email list as “The Main Event,” put out the invitation, and then deliver. #EmailChat

β€” Tom Tate βœ‰ β˜• (@tnrt) June 16, 2016

A2. On social, share a landing page that promotes your free incentive (like an email course). #emailchat

β€” Liz Willits (@lizwillits) June 16, 2016

A2. Create content that is fun and entertaining, then mix in an optional lead capture form for people who want more communication #emailchat

β€” Interact (@tryinteract) June 16, 2016

The most effective platform is the one your audience is already on.

A common mistake that many digital marketers make is trying to be everywhere all of the time. Unfortunately, that’s one of the easiest ways to burn out. Plus, you might even get frustrated if you don’t reap any awesome rewards as a result of all your hard work, too.

The trick to getting new subscribers is to go where they are. If your tribe is big on Facebook, go there! There’s no point in spending time and money on Twitter if all you hear are crickets.

Need help getting started? Try putting out a survey to your current subscriber base to get a feel for their social media usage. You might be surprised at what you learn.

A3. What platforms do you find most effective for list building? #EmailChat pic.twitter.com/ERrMNIPBpJ

β€” AWeber (@AWeber) June 16, 2016

A3. Twitter, Facebook, Instagram. There’s no right answer. The most effective platform is the one your audience is on. #EmailChat

β€” Olivia Dello Buono (@oliviadello) June 16, 2016

A3. Facebook and Twitter. But find your audience’s preferred channels. That’s where you’ll get the most engagement. #emailchat

β€” Liz Willits (@lizwillits) June 16, 2016

A3: Facebook and Twitter are great places to promote your list, even without running paid ads. #emailchat

β€” Express Writers (@ExpWriters) June 16, 2016

But be sure to integrate some tools into the mix.

When growing your email list on social, you don’t have to go at it alone. Social media integrations can help maximize your social engagement big time. Try a tool like Interact, WooBox or Heyo for your next social campaign. They’re great tools for generating new leads. Plus, they’re fun and shareable. A win-win.

Q4. What are some tools that can help with social lead generation? #EmailChat pic.twitter.com/5MVSq1Kqiu

β€” AWeber (@AWeber) June 16, 2016

A4. I saw great results using @tryinteract as a lead magnet. @Woobox, @heyo + @rafflecopter are also great for social engagement. #EmailChat

β€” Olivia Dello Buono (@oliviadello) June 16, 2016

A4. Giveaways, Quizzes, Assessments, Contests, Coupons, Digital Scratchers #emailchat

β€” Interact (@tryinteract) June 16, 2016

A4. I’m also a fan of @SocedoApp as long as it’s used correctly (i.e., not spamming) #emailchat

β€” Brandon Olson (@BrandonSonofOle) June 16, 2016

A few tips before launching your social campaign.

Hold up: You can’t just put up a contest and expect the leads to pour in. It’s not that simple.

If you’re hosting a contest, quiz or other promotion, you need to give away something of value. (Especially if you’re asking for their email address.) You’re likely to see more engagement with your campaign if there’s a nice incentive attached.

Q5. How can social campaigns be used to build your email list? #EmailChat

β€” AWeber (@AWeber) June 16, 2016

A5. Humans are curious by nature. When an intriguing quiz catches our eyes, we immediately want to see results! #EmailChat

β€” Marina Hoffmeier (@aweber_marina) June 16, 2016

A5. Your campaign has to provide value, whether it’s fun, entertaining or educational. And it should tie in well with your biz. #emailchat

β€” Brandon Olson (@BrandonSonofOle) June 16, 2016

A5. They’re fun + engaging! You’re likely to see more leads if you’re giving something of value. #EmailChat

β€” Olivia Dello Buono (@oliviadello) June 16, 2016

Incentives, ftw (for the win).

Speaking of incentives, we have a few examples.

High-value prizes (think tablets and vacation getaways) can certainly help with your campaign’s reach, but it might not attract the most relevant audience.

Instead, consider other freebies that would interest your target customer. Exclusive content, for example, is a great incentive to offer – especially when everyone who enters gets to reap the rewards. Try a simple PDF checklist, guide or other freebie. Promo codes and discounts can work wonders, too.

Q6. What are some incentives you can use to boost campaign engagement? #EmailChat

β€” AWeber (@AWeber) June 16, 2016

@AWeber #emailchat A6. giveaways, exclusive content, referral for swaghttps://t.co/r8XVfqkSAv

β€” Really Good Emails (@reallygoodemail) June 16, 2016

A6: Your incentive needs to be relevant to your audience. Give them something they need and that solves a problem they’re facing. #emailchat

β€” Express Writers (@ExpWriters) June 16, 2016

A6. Something as simple as a downloadable PDF checklist can be a great incentive! #emailchat

β€” Kristen Dunleavy (@KristenWritesIt) June 16, 2016

Bookmark these best practices.

There are a few do’s and don’ts when it comes to using social media to generate email leads.

For starters, the experience people have with your brand should be consistent. Your social presence should reflect your email tone, and vice versa. Your subscribers should be able to recognize that a piece of content comes from you, and not a competitor or unrelated brand. Not only does this help establish brand recognition, but trust as well.

And let’s not forget transparency. If you’re using a social giveaway or contest and collecting email addresses, be sure to disclose that by signing up, people are agreeing to receive your emails. Nobody wants to feel like they’re being spammed.

Q7. What are some best practices for using social to collect email leads? #EmailChat

β€” AWeber (@AWeber) June 16, 2016

A7. Keep the experience consistent – your social interaction shouldn’t feel different from how you communicate via email! #emailchat

β€” Monica Montesa (@missmontesa) June 16, 2016

A7. Always be transparent. Let people know that by entering, they’re also signing up to receive your emails. #EmailChat

β€” Olivia Dello Buono (@oliviadello) June 16, 2016

A7: Clearly state what people are getting by signing up. You can promote your incentive, just don’t go overboard. #emailchat

β€” Express Writers (@ExpWriters) June 16, 2016

#ComingUp

Join us on Thursday, 6/30 as we chat with Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, about getting β€œscrappy” with your emails. (Not sure what that means? Tune in to find out.) 🏼

We’ll see you back here in two weeks to talk with @NickWestergaard of @BrandDrivenTeam on getting “scrappy” with your emails. 🏼#EmailChat

β€” AWeber (@AWeber) June 16, 2016

Follow us on Twitter to stay up-to-date on all the latest news, updates and events.


The post #EmailChat: Social Media Lead Generation appeared first on Email Marketing Tips.

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