#EmailChat Recap: What to Write In Your Emails
It happens to the best of us: You sit down at your computer, ready to compose your next email… and all you can do is stare at a blank screen for what seems like hours.
Don’t let writer’s block get in the way of sending your next great email! Take a cue from our guest Tweeters for content ideas you can start sending today:
1. Publish a great blog post recently? Share it with your subscribers!
- Recent blog posts – email is perfect for getting more life out of your content @KristenWritesIt
- Definitely blog posts @openmoves
- Mostly text and links… Sometimes pictures and graphics… @AgentPalmer
2. Get inspiration from other really good emails.
- I’m on TONS of email lists, from big brands like @katespadeny to content marketers like @jay_zo. All provide inspiration! @missmontesa
- I subscribe to lots of email lists to see what others are doing – never know when it might spark an idea. @BrandonSonofOle
- From what other companies are doing! @emwillits
3. You can measure the efficacy of your content. Here’s how.
- I ‘test’ by split testing continuously. Measure through my desired goal (open, click, buy, opt in, etc.) @JuanVLopez
- Measure it, quantitatively with open rates, click through rates, etc. And qualitatively – ask readers if they get value! @LemonLimePie
- Nothing beats 1:1 engagements. If subscribers are compelled to reach out to me, or comment on my site, that was good content. @tnrt
4. Writing for email can be challenging…
- For me, brevity. I get passionate about things, and then my writing gets real long-winded and wispy. Kind of like this tweet. @tnrt
- Balancing what you want to share with what your subscribers want to get. @AgentPalmer
- For me it’s finding time to write. Sometimes I use my iPhone transcription feature while driving. @BrandonSonOfOle
5. But you can overcome it.
- The key to overcoming writer’s block: Write, edit, repeat. @missmontesa
- Ask your coworkers for tips, write “lists” @openmoves
- Write freely, edit ruthlessly! Don’t spend time editing as you write. Just write whatever comes to mind. Edit later. @JuanVLopez
6. Sign up for these newsletters to get ideas straight to your inbox.
- I love reading articles about content marketing/writing, and @hennekeD & @copyblogger always deliver! @missmontesa
- Big fan of @cottonbureau‘s use of email, timed promotions, and content strategy! As well as @OutofPrintTees. @tnrt
- I admire the brands who are willing to make emails interactive. @BananaRepublic emails have been winning! @jskyles
7. If all else fails, keep these tips in mind.
- The sooner you get started, the sooner you can improve & send even more awesome emails @KristenWritesIt
- Make your email mobile-centric. Ask yourself, ‘Would I open this email?’. Personalize. Be human. Have clear CTA. @JuanVLopez
- Find other people that love to write and talk with them, share ideas, and build a community. It really inspires your writing. @emwillits
Missed out? No worries! Join us next Thursday, January 14 at noon ET for our next chat. We’ll be talking Email Analytics!
Make sure you follow us on Twitter (@AWeber) to stay up-to-date on the latest news, events and email inspiration.
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