[#EmailChat Recap] Talking Landing Pages with LeadPages

By Olivia Dello Buono

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Serious about growing your email list? Then you should know just how important it is to optimize your landing pages. But for the time-crunched marketer, knowing where to start can feel like a challenge.

That’s why we’ve enlisted our friends (and landing page experts) Bob and Kat over at LeadPages to help us break down the do’s and don’ts that every email marketer should know. We came away with so many actionable tactics that we can’t wait to employ in our own landing page strategy!

Missed out on this week’s chat? We’ve got you covered. Read on for 7 ways to optimize your landing pages and start growing your email list:

1. Want to grow your list? Landing pages are non-negotiable.

Q1. Why should email marketers be using landing pages? #emailchat pic.twitter.com/h2pRJ6Dnd0

— AWeber (@aweber) March 24, 2016

A1: direct relationship between # of landing pages and speed of list growth @leadpages #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A1: #Landingpages give you a quick mechanism to market your webinars, promotions, and any offers to your list. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A1. Landing pages are also great for tailoring your content to a more specific audience. #emailchat

— Monica Montesa (@missmontesa) March 24, 2016

Key Takeaways:

  • Landing pages can help you grow your list in record time.
  • Have a webinar, promotion or other offer you want to market? Landing pages make it easy.
  • Tailor your content to a specific audience using landing pages!

2. They fit seamlessly into your email strategy.

Q2. How do landing pages fit into your email strategy? #emailchat pic.twitter.com/uDNxdxHUj2

— AWeber (@aweber) March 24, 2016

A2: webinar registration, free courses, template packs, resource guides – all get more email subscribers @leadpages #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A2. We always use landing pages for our webinars and ebooks, which we link to in our emails! #emailchat

— Monica Montesa (@missmontesa) March 24, 2016

A2) they allow you to generate conversation with your customer and help generate more clicks into your site #emailchat

— Haley Stubbs (@StubbH) March 24, 2016

Key Takeaways:

  • Offering something of value on your landing page – such as a webinar, guide or template pack – is a great way to get more email subscribers.
  • We use landing pages to promote our own webinars and ebooks, but these aren’t your only incentive options. Check out our guide to 5 Irresistible Incentives That Aren’t Ebooks.
  • Landing pages aren’t only for getting new subscribers. They’re a great way to start a conversation with your prospects and get more traffic to your site. Try adding social buttons to your landing page!

3. Remember these landing page best practices.

Q3. What are some best practices for creating landing pages? #emailchat pic.twitter.com/5I3NIetJLo

— AWeber (@aweber) March 24, 2016

A3: put your CTA button “above the fold”, with high contrasting color @leadpages @aweber #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A3: Best practice for creating #landingpages: Every element on your page should be designed to get your customers to take action. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A3. Make sure you’re speaking your target audience’s language! (literally and figuratively) #emailchat

— Kristen Dunleavy (@KristenWritesIt) March 24, 2016

Key Takeaways:

  • Keep your CTA “above the fold.” And be sure it stands out – try a bold color or font!
  • Don’t miss out on any opportunities – every element should be carefully considered to make visitors take action.
  • Speak to your audience, not at them. Use simple, concise language that they understand. (In other words, avoid jargon or marketing speak.)

4. Landing page performance is totally measurable.

Q4. How can you measure the performance of your landing pages? #emailchat pic.twitter.com/m7atOarvft

— AWeber (@aweber) March 24, 2016

A4: simple analytics – conversion rate (% of visitors who say YES) – who gets to your thank you page @leadpages #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A4: I use a combo of Google Analytics + @Leadpages built-in analytics to test the performance of my #landingpages. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A4: get familiar with Google Tag Manager for saving a lot of time with your tracking codes @leadpages @aweber
#emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

Key Takeaways:

  • Keep tabs on your conversion rate (aka the # of people who made it to your thank you page).
  • Pair Google Analytics with a built-in analytics tool (like one from LeadPages) for a winning combo.
  • Use tracking codes? Save time with Google Tag Manager.

5. Don’t make these common rookie mistakes.

Q5. What are some common landing page mistakes that email marketers make? #emailchat pic.twitter.com/0jJgJ73glj

— AWeber (@aweber) March 24, 2016

A5: relying on just one lead magnet – not everybody in your target market wants the same thing @leadpages #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A5: #Landingpage Mistake: Confusing your readers. Be clear. Anyone should be able to tell in seconds what you’re offering. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A5. Don’t succumb to feature FOMO. Too much information can backfire – keep it simple. #emailchat

— Olivia Dello Buono (@oliviadello) March 24, 2016

Key Takeaways:

  • Don’t rely on one lead magnet. Your prospects aren’t all the same. Segment your lists and create landing pages that appeal to each audience.
  • Keep your copy crisp and clear. Your visitors should be able to know what you’re offering in the first five seconds.
  • One common mistake? Overwhelming prospects by giving them too much information at once (I call this “feature FOMO”). Keep your messaging short and sweet.

6. Just getting started with landing pages? Listen up.

Q6. What tips would you give an email marketers who’s just getting started with landing pages? #emailchat pic.twitter.com/PAZ8x0xkmU

— AWeber (@aweber) March 24, 2016

A6: Keep it simple. You can accomplish a lot with a single page that has only 1 powerful headline + 1 call-to-action button. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A6: keep things simple – easy to overcomplicate things and confuse your visitor or delay your promotion. #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A6: Consider who will see each #landingpage when writing copy. Who are they? Where are they coming from? (FB, Twitter, your list) #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

Key Takeaways:

  • Keep it simple the first time around. It’s amazing how far one powerful headline and call to action (CTA) can go.
  • Don’t overcomplicate things and delay your promotional efforts. Start out by testing and iterate later.
  • Consider your audience: Who are they? Where are they coming from? Keep this in mind when creating your landing page experience.

7. Behold: Your landing page toolkit.

Q7. What are some tools or services that help with landing page creation? #emailchat pic.twitter.com/2pAlIYxDLq

— AWeber (@aweber) March 24, 2016

A7: mentioned earlier: get familiar with Google Tag Manager for saving a lot of time with your tracking codes @leadpages
#emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

A7: Snappa is also fantastic for creating quick images to go with your #landingpages on social media, in blog content, etc. #emailchat

— Kat Von Rohr (@katvonrohr) March 24, 2016

A7: and of course, yes, I’d highly recommend using @leadpages https://t.co/R1GwgBq5gO for making #landingpages #emailchat

— Bob Jenkins (@BobTheTeacher) March 24, 2016

Key Takeaways:

Save the Date

Mark your calendar for Thursday, April 7 at noon ET as we talk welcome emails (guest expert TBA).

Love #emailchat? Help spread the word! We made it easy – just click the retweet icon in the image below:

We’ll be back in two weeks to talk welcome emails. Spread the word! #emailchat pic.twitter.com/UinfT20Es8

— AWeber (@aweber) March 24, 2016


The post [#EmailChat Recap] Talking Landing Pages with LeadPages appeared first on Email Marketing Tips.

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