Email Marketing & Beyond: Global Industry Benchmarks 2017 [Free Report]
How are different industries using email marketing (as well as marketing automation and content marketing)? How am I using email marketing in relation to my industry peers? The Email Marketing & Beyond: Global Industry Benchmarks 2017 report helps to answer these questions, as well as make recommendations and improvements.
The purpose of the study
The goal of the study was:
- to discover how different industries use email marketing, and each industry’s benchmarks
- to help marketers compare against industry peers and improve within their industry
- to identify specific areas where marketers can improve their email marketing effectiveness.
The study we conducted in January of this year, in partnership with You can read the whole report by downloading the Email Marketing & Beyond: Global Industry Benchmarks 2017 report here.
You can also watch the recording of our recent webinar with Kath Pay, the report’s author, where she discusses the findings and gives her recommendations for improvement.
We always hope that our reports do more than update you on the facts within our marketing disciplines, but also spark some discussion about what the research reveals. That’s what I’d like to invite you do to in the comments section below, or via social media via the #GRAutomationHub hashtag. We’d love to hear your thoughts.
Enjoy the report & let us know what you think!
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