Don’t Lose Loyal Customers In The Christmas Sales
By John Waldron
With all the goodwill supposedly be jangling the bells and decking the halls around Christmas, it’s perhaps strange that customer fidelity can’t be relied upon. Try not to blush as I bring you this quote from Matt Curry, the director of e-commerce at online, ahem, sex toy retailer Lovehoney Group, who explained the following to survey:
(Image source: marketingweek.com)
There you go – right at the top of the list is price, shortly followed by value for money.
This means, no matter how cunning your personalization campaigns are, how well you manage to target and retarget your loyal customers or how perfectly you time the communicate your offers, at the end of the day you won’t retain any customers unless you get the pricing right!
Back to you
What are your plans to keep your loyal customers this Christmas? Let us know your strategy in the comments below.
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