Direct Impact Of Redirections On Domain Authority And Web Traffic
By Nick Rojas
Few people take the time to research and understand how URL redirections work, until it’s too late and they’ve suffered loss of traffic to their website. Understanding redirects is key when working with website development or promotion; as it can make or break your website’s success. Take some time to read and learn about URL redirects to avoid disappointments – trust me, you won’t regret it.
URL redirection is an SEO technique that makes a single web page accessible from more than one URL. Why would anyone want multiple URLs to point to the same page? People and businesses use this technique for a variety of reasons. Let’s explore some the reasons!
Multiple domains due to misspellings
Sometimes redirects are used because people misspell some words. For example, if developers plan to build a mall called Happy Time Mall, management may buy the URLs HappyTimeMall.com, HappeeTimeMall.com, HappyThymeMall.com and HapyTimeMall.com, then direct all four URLs to the correct site. By accounting for common misspellings, redirects will ensure people who mistype don’t land on a 404 error page.
Website migration and URL changes
In other cases, a business may want to maintain existing landing pages when changing its web address after a rebranding campaign. In another circumstance, a business may stop selling a specific product, let’s say black gloves. In such event, the business may consider directing people who click on the black glove product link back to the general gloves landing page.
No matter the reason, there’s always a right way, and lots of wrong ways, to redirect a URL from one webpage to another. When migrating the entire website, the stakes are raised even higher. If the right redirects aren’t set up the right way, the website that moves to a new address can suffer an immediate crash in traffic. You’re also likely to suffer drastic drops in search rankings as Google may develop doubts about your website’s integrity due to poor user experience.
301 redirects: The only choice for full domain transfers
When transferring all of a website’s pages to a new URL (http://www.MyWebsite.com.html becomes http://www.MyWebsite.com), it’s always best to use permanent 301 redirects. 302 and 307 Customer Retention – The Lost Art (And Science) Of Marketing
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