Customer Segmentation: The Ideal Compromise
We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into bespoke products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way.
To understand our customers better, we need systems in place to acquire and analyze data, we need the right approach to using that data, and we need to be able to compromise.
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