Confessions Of A Content Writer: How To Live On Clicks And Not Go Crazy
“Every magic trick consists of three parts, or acts. The first part is called “the pledge”, the magician shows you something ordinary. The second act is called “the turn”, the magician takes the ordinary something and makes it into something extraordinary.”
Do you remember this quote from “The Prestige”? It’s a description of how magic tricks are made and, at the same time, it describes how content marketing works.
When you’re a professional writer, you don’t think “what should I write now” but instead you think: “how should I write it so people can learn from it and enjoy it.” You’re a word magician who casts a spell on the audience so they can see the topic as something extraordinary.
Sounds awesome, doesn’t it?
There’s one problem though. This job, as any other job, sometimes really sucks.
Content specialists need to be great writers. They need to be up to date with the business they’re writing about as well as with marketing, analytics, social media, and – of course – SEO.
If that wasn’t enough, they need to fight their greatest nemesis – time. Deadlines can be a pain in the ass, let me tell you! But the real challenge comes when you publish your post and check the results of your work. When you count every share and every click, when your well-being depends on the comments under your article and the number of openings!
In my content writer’s career I had many ups and downs. I’ve met all shades of anger and frustration, but in the end, I would never want to do anything else. I just wish that I knew all the things that I know now.
Here are a couple of tricks on how to enjoy your work and keep your mental health in a stable condition while being a content writer!
Step one: spy on your competition
Once you’re hired to write about a specific industry, you need to get to know your enemy. Check out how other content marketers are doing, what they are writing about and how often.
Sounds obvious, I know, but there’s a trick: don’t repeat my mistake and don’t try to learn everything at once!
The best way to be up to date with your competitors is to write down 10 blogs or content platforms that are your biggest rivals and check one of them every day. Give it 30 minutes of your daily routine and try to respond to the below questions:
- What are their main topic categories?
- How often do they publish?
- How often do they post on social media?
- How many shares / comments do they have?
- What are the most popular posts on their blog?
Thanks to this advice you’ll be able to come out with a content strategy and save a lot of your time!
How I did it:
I tried to do everything at once. My job was to write about customer service and e-commerce, so I’ve spent a lot of time on reading everything I could about customer service and e-commerce.
As you can guess, I’ve ended up with a wild mix of information in my head and no idea where to start, so I took the first idea that popped up to my head.
As I result, I wrote my first post: “
And a retweet from an influencer can motivate you to write even better!
You’re familiar with the phrase “man’s reach exceeds his grasp”? It’s a lie: man’s grasp exceeds his nerve.
Content writing can be a tough job, but at the same time – it’s very satisfying. There is one condition though: you need to write the very best of you.
Every time you write, every time you choose your topic, you should ask yourself – what more can I add? Is there a way to write it in a way no one has written before? How can I make it better? How can I promote it better?
Each writer has their own tricks, but mine is very easy: people will appreciate your work if you’re not afraid to get personal and if you’re not afraid to write about your failures.
I still make lots of mistakes and I’m constantly learning and figuring out how to be a better writer. I’m in a neverending war with a writer’s blocks and a lack of inspiration.
What do you, as a content marketer, struggle with? Did you ever fail? What did you learn from your failures? Comment below!
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