Closing The Gap Between Your Online And Brick-And-Mortar Store With Marketing Automation
Is it possible to use marketing automation to drive revenue of a traditional offline business? It sure is! In fact, marketing automation allows you to go beyond a one-time purchase and build long-lasting relationships with your customers when they’re not in your store. You can carefully plan your marketing communication so that you keep in touch with customers and, at the same time, free up more time to run your business.
Be where your customers are
If you are a traditional retailer, think of online marketing as an opportunity to offer customers more touch points with your brand. Nowadays, offline and What Marketers Say: Marketing Automation No-nos
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