Category Archives: Uncategorized

Inspiring Holiday Email Campaigns and What Makes Them So Good

By Michal Leszczynski

Content Strategies to Nurture Prospects Along the Buyer's Journey

Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue.

But the businesses who are going to be the biggest winners of the holiday season race aren’t just the ones who can simply manage the increase in customer enquiries and product orders. They are the ones who successfully capture the attention of their target audience and convince them to do the holiday gift shopping at their store.

One of the most effective ways of doing this is through Content Strategies to Nurture Prospects Along the Buyer’s Journey

  • Data Driven Information from Online Reviews Can Boost Your Marketing Efforts
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    How to Stay Productive While Traveling

    By Alice Berg

    How to Increase Travel Website Bookings, Automatically

    Staying at your best on a regular basis is a challenging task. It becomes even more complex when you transform into a road warrior and change your locations rather frequently. It’s not a matter of a simple business trip, it’s a complete shift in lifestyle and work routine when you’re always on the go. It can seem a piece of cake, but actually, it’s easier said than done. You’re always distracted by odd views, not to mention poor internet connection, changing sleep patterns, permanent jet lag and the never-ending need to have a moment for yourself. Therefore, the natural question arises: “How can one keep effective while globe-trotting?” Let’s see.

    Plan everything ahead.

    This comes first as it’s the most vital point. Your primary task is to understand that your time is too precious to waste it or make use of it poorly. When you create the right plan for your trip, you become the master of your time. Make all necessary preparations, book rooms, schedule meetings, buy tickets, and make sure that you make it out. Create the vision of your forthcoming days and structure your activity. Moreover, keep your agenda to yourself. It has become a common thing to use your smartphone for these purposes. Download your favorite calendars and How to Increase Travel Website Bookings, Automatically

  • Best Practices For Organizing Your Digital Marketing Campaigns
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    5 Ways Artificial Intelligence Will Boost Digital Marketing

    November 14, 2017   Uncategorized   No comments

    By Farheen Shahzeb

    How AI Helps, Not Replaces, Content Marketers

    I usually shop for books on Amazon. And whenever I visit the website, it already has a list of search items “inspired” from my browsing history – a typical example of Amazon’s artificial intelligence (AI) recommendation system in action. But this is a fraction of what the budding technology has to offer the digital marketing sector. In addition to recommending products that are similar (e.g. in size, shape or brand) to the products we search online, we now have machine learning technologies that can recognize voices and faces.

    Think conversational interfaces. A decade ago, who would have thought we could book a flight just by talking to a screen? Now, we have How AI Helps, Not Replaces, Content Marketers

  • Social Customer Service Trends to Watch
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    The Do’s and Don’t’s of Facebook Marketing

    November 13, 2017   Uncategorized   No comments

    By Caitlin Hughes

    Content Strategies to Nurture Prospects Along the Buyer's Journey

    It’s definitely not news that Facebook is a key platform for marketing your business online, but with over Content Strategies to Nurture Prospects Along the Buyer’s Journey

  • All the Online Advertising Opportunities for Your Business
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    Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails

    November 13, 2017   Uncategorized   No comments

    By Liz Willits

    The holidays are nearly upon us. Which means it’s time to plan your holiday email marketing – like Black Friday sale emails, festive newsletters or even just season’s greetings.

    But we know the holidays are hectic. So we have a gift to make your festive email marketing a bit easier:

    GIFs!

    To spice up your emails and spike your click-through rates, we created 16 email-optimized GIFs just for you. And on top of all those GIFs, we wrote a guide to explain how to use them.

    Download your GIFs

    Without further ado, download your GIFs below! Here’s how:

    Step 1: Find the animated GIF that you want to use in your email.

    Step 2: Save it to your computer by either right clicking the image and selecting “Save Image,” or by dragging the image to your desktop.

    Step 3: Upload the image into your email template.

    … And that’s it! Your festive GIF will be ready to go.

    Black Friday and Cyber Monday Sale

    Having a big Black Friday or Cyber Monday sale this year? These GIFs are perfect for catching your subscribers’ attention in the header of your email:

    Happy holidays

    Include one of these festive GIFs in a holiday newsletter or sale:

    Happy New Year

    Motivate your subscribers to start their year right or send them a celebratory email with one of these Happy New Year GIFs:

    How can I use these GIFs in my emails?

    There are a few different ways you can use the GIFs in this guide. Try one of these three GIF placements:

    Above your headline

    Add a GIF above your email headline to catch people’s attention right away. In the email below, we used the train GIF (which you can find above!) to add motion at the top of the email:

    In the body of your email

    You can also place a GIF in the body of your email to break up sections of content. In the example below, we decreased the size of the train GIF and placed it between the two paragraphs in this email. This is a nice way to visually break up the content in the email.

    At the end of your email

    Sometimes GIFs can distract your subscribers. Instead of reading the content of your email, they may just watch your GIF move. To avoid this, you could place a GIF at the very end of your email, like we did in the example below:

    This adds fun and festivity to the email, but places the primary focus on your messaging and call-to-action button.

    GIF best practices

    GIFs can make your emails perform better. (Think higher click-through rates and happier subscribers!) But there are some best practices you should follow to optimize your GIF usage and avoid common mistakes. Here are 11 best practices we recommend when using GIFs in your emails:

    1. GIF placement is important. A GIF in the wrong location within your email could actually hurt your click-through rates. Make sure your GIF doesn’t reduce the visibility of written content or distract your subscribers.

    2. If you decide to use a GIF in your email, consider removing other images so that subscribers aren’t distracted by too many visuals or conflicting styles.

    3. As a general rule, you should only use one GIF in an email, unless you have strong rationale for using more than one.

    4. People often click on GIFs. Hyperlink your GIF to the landing page you’d like people to visit.

    5. Always test your GIF-tastic emails before sending. Most email clients will display GIFs, but there are a some exceptions – Outlook 2007-2013 and Windows Phone 7 are two of them. In these clients, the GIFs will display as a static image.

    6. Keep your GIF’s file size as small as possible when you’re using it in an email – less than 40KB is a good size to aim for. You can use Photoshop to decrease the file size if need be.

    7. If you’re creating your own GIF, include your call to action in the first frame. That way, your subscribers can click through even if the animation doesn’t work.

    8. Your GIF should be relevant to the rest of the content in your email. Make sure it fits in with your subject line, call to action and other text in your message.

    9. Not every single email you send needs a GIF. Only use GIFs when you think or know they’ll help your email perform better.

    10. No matter what GIF you use, make your call to action loud and clear.

    11. Don’t be afraid to experiment with GIFs! Test adding GIFs in different locations in your email and see what performs best.

    Share your GIF emails with us!

    We’d love to see how you use GIFs in email. Comment below and share one of your GIF emails by posting an image. Or, explain how you’re using GIFs in email!

    The post Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails appeared first on Email Marketing Tips.

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    Your Welcome Email Swipe File

    November 9, 2017   Uncategorized   No comments

    By Laura Lopuch

    The 5 Most Frequently Asked Questions About Marketing Automation

    You stare at the blinking cursor on your computer. Gotta write a welcome email for our new subscribers…. but what to say? It’s hard to conquer the blank page.

    Harder when you hear that a The 5 Most Frequently Asked Questions About Marketing Automation

  • Work on the Micro Moments from Start to Finish
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    Tag Subscribers Who Open Your Emails – New in Campaigns!

    November 9, 2017   Uncategorized   No comments

    By Tom Tate

    Open automations featured image.

    Here’s the problem. Not every subscriber will open your message.

    You’ve written a compelling message, formatted it perfectly and crafted a high-converting email. You’ve loaded it into your automated campaign, and some leads and sales start rolling in.

    But this great email is limited by one thing – your subscribers need to open the message!

    Making sure your subscribers who open (or didn’t open) your emails receives the perfect follow-up is key to keeping your prospects moving towards a purchase.

    With the release of open automations in AWeber, you can tag subscribers who open your messages in Campaigns (AWeber’s automation platform). This opens up new opportunities to segment subscribers, trigger automated re-engagement emails and build the perfect marketing funnel.

    Using open automations, along with the recently launched click automations, you can take AWeber to the next level. Keep reading to learn how to use this new feature.

    Want to secure your spot for a demo? Join Tom Tate on Thursday, November 16 at 11 a.m. EST or Tuesday, November 21 at 3 p.m. EST for a live webinar to explore even more practical use cases for automations.

    How could I use open automations?

    There are quite a few valuable use cases for open automations, from sending more targeted one-time emails to subscribers who do or don’t open automated emails to setting up more advanced re-engagement funnels. Let’s take a look.

    Send one-time broadcast emails to subscriber segments that did (or didn’t) open

    Open automations allow you to apply or remove tags when an email open is recorded for a subscriber. You can then build a segment of subscribers that do or do not have tags. Then, create and send one-time broadcast emails to these segmented audiences.

    This is most useful when you wish to manually send relevant promotional or re-engagement emails to subscribers who did or didn’t open an email within a welcome series, or another automated campaign. You can build a segment that combines the “open” tag with other criteria, like the date the subscriber was added, the geolocation of the subscriber, custom field values or how they were added to the list.

    Stop a campaign when a subscriber opens an email

    Click and open automations allow you to remove a subscriber from a campaign when they take a certain action. For example, if a subscriber clicks a link in an email, you may wish to use click automations to stop the campaign for that subscriber. The same logic can apply if your subscriber opens an email.

    You can use this functionality to send re-engagement emails to non-openers at the end of a campaign.

    First, create your automated campaign. At the end of your campaign, create an open automation that stops the campaign if a subscriber opens the final message. Now, add additional re-engagement emails to the same campaign and add open automations to them as well. Subscribers will continue to receive your message until they open.

    Trigger re-engagement campaigns using open automations and the wait action

    A more advanced method of sending re-engagement emails is to set up campaigns that are triggered based on multiple tags.

    By doing this, you can set up more complex, timed re-engagement emails to subscribers.

    For example, you could send a reminder email to people who didn’t open one of the lessons in your email course. To accomplish this, you might send a single welcome email followed by a second message with lesson two:

    Tag your subscribers “opened-second-email” if they open the second message.

    Set a wait time of three days and then apply a new tag: “send-to-non-openers.”

    Create a campaign that is triggered when a subscriber has the tag “send-to-non-openers,” but does not have the tag “opened-second-email.” This will deliver a new campaign to subscribers after that three day wait time if they didn’t open the second message.

    You can also create a variant of this to send a custom email to subscribers who did open the second message, simply by setting your trigger criteria to include the tag applied after the wait, and the tag applied for opening the second email.

    Keep engaged subscribers happy by delivering more useful and contextual content, and re-engage non-openers with the perfect follow-up message at the right time.

    How do I get started?

    Using click and open automations in AWeber’s Campaigns is simple! When selecting a message within a Campaign, you’ll have the option to add an automation.

    First, select your automation trigger. (You’ll have the option to select a click or open automation trigger.) Choose “Opens the message.”

    Now, choose “Apply Tag” as your action.

    Enter what tags you’d like to add or remove if a subscriber clicks this link.

    Optionally, you can elect to remove a subscriber from the entire automated campaign if they opened this message.

    For more detailed instruction, please visit our Knowledge Base.

    How are opens tracked in AWeber?

    At AWeber and most email service providers, an open is tracked by loading a 1×1 pixel image in your subscriber’s email. This is only available when sending HTML emails (as opposed to plain-text only.)

    For an open to be tracked, the image must be loaded. As a result, certain opens may not be recorded if a subscriber hasn’t enabled images within their email client, like Gmail. Some email clients will allow your subscribers to enable images automatically on all emails, while others might require enabling on each individual email.

    Other email clients might pre-load the email and tracking pixel in a preview pane, or upon receipt. This might record an open in AWeber, when in fact, the message has yet to be opened. At AWeber, we treat clicked links as an implied open, so if an open has yet to be tracked, but a link is clicked, we will then also track the open.

    Please keep these conditions in mind as your construct your automations and campaigns.

    Join a webinar to learn more.

    Click and open automations give you the flexibility and power to send the right message to the right person exactly when they need it.

    Automations are included for all AWeber customers, at no extra charge.

    Are you using automations? Let us know! We’d like to share your success stories.

    Want to learn more? Looking for a live demo? Have a few questions? Join AWeber’s Product Marketing Manager Tom Tate on Thursday, November 16 at 11 a.m. EST or Tuesday, November 21 at 3 p.m. EST for a live webinar to explore even more practical use cases for automations. (If those times don’t work for you, register anyway. You’ll get a copy of the recording to watch on-demand.)

    Not using AWeber? Now is the best time to take advantage of email automation. Start your free trial and begin automating your marketing funnel today.

    The post Tag Subscribers Who Open Your Emails – New in Campaigns! appeared first on Email Marketing Tips.

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    Three Great Email Campaigns for Learning Marketing

    November 8, 2017   Uncategorized   No comments

    By John Waldron

    Nightmares Graphic Designers Will Want to Avoid

    When it comes to Nightmares Graphic Designers Will Want to Avoid

  • 8 Top Must-Know User Interface Trends of 2017
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    Join our upcoming GetResponse Webinar: Using GetResponse Marketing Automation for Your Business

    November 7, 2017   Uncategorized   No comments

    By Abby Hehemann

    Join Our Upcoming Webinar: Go PRO with GetResponse

    Is your to-do list for managing your online marketing projects getting a little too long? Are you spending a lot of your time keeping up with repetitive tasks without much payoff? Maybe you’re looking for a way to start tracking and responding to your contacts engagement (or lack thereof) with your content.

    Regardless of your challenges or goals for your online marketing – if you haven’t considered implementing Join Our Upcoming Webinar: Go PRO with GetResponse

  • Announcing the New Mobile Workspace for Landing Pages
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    Improving Your Ad Campaigns With Content Marketing

    November 6, 2017   Uncategorized   No comments

    By Ben Allen

    9 Steps to Creating a Magnetic Blog

    Traditional advertising is having a hard time, everybody. 9 Steps to Creating a Magnetic Blog

  • Content Strategies to Nurture Prospects Along the Buyer’s Journey
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