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Color Theory for Sign Up Form Design

By Michael Smith

email list growth course

Color tends to trip a lot of “non-designers” up. It can lead to confusion, doubt and, often, poor color combinations.

Besides causing jarring color pairings, poor color choice can make your marketing less effective. (Up to 90 percent of people make decisions based on color alone!)

This is especially true of email sign up forms. To get people to complete your forms, they need to notice them first. And color plays a big role in whether or not visitors see a form on your site.

But here’s the good news: You can easily avoid sign up form color mistakes. With a basic understanding of how colors relate, a design novice can create beautiful color combinations that catch people’s attention.

In this post, I’ll teach you three color theories you can use to choose sign up form colors. Plus, I’ll explain how your brand colors affect the design choices you make. While I’ll be applying the color theories in this post to sign up forms, you can use them for other things too (like your emails, for example!).

Analogous colors provide an easy-to-implement aesthetic

Analogous colors are those that are adjacent on the color wheel. Depending on how many color segments you break the wheel into, this could be blue, green and yellow or even three shades of any one color

This makes the color picking process a little easier. If you find one color you like, you can quickly identify the other two colors you should use just by looking at adjacent colors on the color wheel.

Here’s an example of what an analogous shade approach using three shades of green would look like:

And here’s another example of an analogous family using shades of yellow and green:

If you’re not sure how to find analogous colors, you can use the free tool Adobe Color CC to easily identify them.

Complimentary color schemes feel like smooth jazz

If you’d like to make your forms more interesting, consider a complimentary color arrangement.

Complimentary colors are those that are on opposite sides of the color wheel. For instance, blue and orange, green and red or purple and yellow.

These pairings make for beautiful arrangements, especially when moving away from the primary colors. They are visually appealing and add visual contrast. (We’ll talk about that below.)

Here are some (non-primary) examples of how this could look on a signup form:

To find complementary colors, you can use the same tool I recommended for finding analogous colors: Adobe Color CC.

Contrast silently screams to your audience “Look at me!”

Life would be pretty boring without contrast in it. We’d be stuck in a bland world with limited exposure to life-giving diversity.

When the principle of contrast is applied to sign up forms, your visitors pay attention to what you want them to. This is powerful, as it can lead to something as simple, yet important, as more people noticing your call-to-action button and clicking on it.

There are two ways to utilize contrast in sign up forms:

1. Contrast between the form and the site itself

The idea here is to make the signup form’s background a highly contrasted color from the site itself. This draws the eye to the form naturally. Here’s an example of what that could look like:

2. Contrast within the form

Once you have their attention on your form, your visitor should know exactly what they need to do next – complete the form! To make this more likely, both the form fields and the button should be very noticeable. Contrast has a lot to do with this.

Notice how this form example below uses contrasting shades of black, yellow and white to draw the eye to the form, the fields and the button all at once:

And if you chose to use complimentary colors, this is a great opportunity to make your button and form background both compliment each other yet contrast. There’s no quicker way to say “click here” than with color!

But what about my brand?

That’s a great question! When it comes to applying these concepts to an existing brand aesthetic, there may be hesitation or misunderstanding on how the two can coexist.

If you already have established brand colors, no fear! The most complex and the simplest brand color schemes can apply these principles. How? By accepting that sometimes you’ll need to break free of a brand color to choose the right colors.

Or, you may realize that a new color should be added to your brand to adapt to the way your site is growing and changing.

Picture a brand as a person. Over time people change. There’s nothing inherently wrong with that. I don’t wear the same styles today that I did five or 10 years ago, but people still know who I am.

In the same way, your brand should also be flexible enough to weather time. Adding a new color on your site outside of your brand standards document might just begin a new, better era for your business.

If you’d like to use new colors that work with your brand colors but you’re not sure how to choose them, try Coolors. With Coolors, you can add your brand colors to a palette and the tool will choose colors that work with them.

Unlock the designer within

Whether you’re struggling to get your first sign up form created or performing your hundredth split test, try using some of these principles today. I hope they unlock the designer in you and help you design beautiful, converting forms.

Want to learn how to turn ordinary sign up forms into extraordinary ones that convert more visitors into subscribers? Join our free video course “Email List Growth Blueprint.”

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Top 15 Content Marketing Tips for New Entrepreneurs

By Shahid Abbasi

8 Top Must-Know User Interface Trends of 2017

Doubtful on how to use content marketing effectively? Learn tips and tricks on how to rule the content marketing world. 8 Top Must-Know User Interface Trends of 2017

  • Social Customer Service Trends to Watch
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    How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook]

    By Jamie Turner

    How to Remain Authentic With Instagram Automation

    Those of us who work in social media on a daily basis know that organic reach has been decreasing for years. As the social networks have become public companies, they’ve become beholden to shareholders… and have been required to find ways to monetize their companies. Enter social advertising, which we, the brands and companies who use social media as a communication tool, have to pay for. Fortunately, digital and social ads are powerful, and even cost-effective, tools for promoting your products, services, or initiatives.

    So, what’s the beauty of social advertising? The targeting! What do How to Remain Authentic With Instagram Automation

  • The 5 Most Frequently Asked Questions About Marketing Automation
  • The post How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook] appeared first on GetResponse Blog – Online Marketing Tips.

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    How to Get the Most of Your Mental Health Day

    September 19, 2017   Uncategorized   No comments

    By Olga Mykhoparkina

    Best Practices For Organizing Your Digital Marketing Campaigns

    The burden of responsibility people face at work these days leads to chronic stress and anxiety. As a result, you may experience a significant drop of Best Practices For Organizing Your Digital Marketing Campaigns

  • How to Boost Your Productivity With Habit Fields
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    Sending the Right Email at the Right Time with AWeber

    September 19, 2017   Uncategorized   No comments

    By Tom Tate

    A field with different flowers and plants.

    There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time.

    With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox.

    But wait a minute, automated sequences, tagging, segmentation … how does this actually work in practical examples? Wow, I’m so glad you asked. Let me break down a few common use cases. 😉

    Using tags to send automated campaigns

    One of the most practical applications of tagging subscribers is to trigger a contextual welcome campaign – a series of automated emails that are crafted to welcome your new subscribers and meet their needs.

    You can easily do this in AWeber. Watch this video to learn how:

    To do this, simply add a tag to your AWeber web form, or use one of our trusted integration partners that support tagging.

    When your subscriber is added to your list, the appropriate tag will be added as well.

    Then, create an automated sequence of emails using AWeber’s Campaigns. Set the campaign to trigger (or launch) when a subscriber has the applied tag, and this specific campaign will be delivered to your new subscriber.

    Delivering segmented campaigns using tags

    In many cases, a single welcome series will meet your audience’s needs, but there will be times when you want to send more targeted and personalized content to your new subscribers.

    To learn how to do this in AWeber, watch this short video:

    Here’s an example:

    Let’s say you sell digital courses for people who want to write and publish their own books. You may have a course for individuals who are just getting started, and separate courses for those who have already written their book, or at least are a bit further along.

    If you send tips for writing your first book to people who are already successfully published, you’ll lose relevancy. If you send advanced publishing tips to those who haven’t written their book yet, you’ll potentially overwhelm new subscribers.

    To deliver the best value and promote the right products, this is the perfect opportunity to segment your audience.

    Here’s how you can send targeted automated emails to your new subscribers using tags:

    First, create a new sign up form that asks a question which allows subscribers to self-select based on their needs.

    Using the example above, you might include a question “Can you tell me about yourself?”

    Here you can include options that include your two subscriber personas.

    Your audience can choose: “I’m just getting started with writing my first book,” or “I’ve already written my first book.”

    When setting up this form, add a tag for beginner if the subscriber is just getting started, and a tag for advanced if the subscriber is further along. Many of our integrations that support tags can accommodate this functionality as well.

    Using Campaigns, you’ll follow the same process outlined above, creating an automated welcome sequence to deliver emails to your new subscribers based on a tag. However, you’ll now create two distinct campaigns to be sent based on the two distinct tags we’ve set up.

    Voila! The right messages to the right person, which can then promote the right products and services that will help you grow your business.

    Stop blasting your subscribers by waiting until a campaign is over

    Sending one-time broadcast emails to subscribers who are also in an automated sequence can be a very successful strategy. For example, if you send evergreen content every Thursday for 10 weeks, and a weekly newsletter on Mondays, you’ll have two opportunities to engage with your subscribers. As long as you set the expectation that your subscribers will hear from you twice a week, you’ll be good to go.

    However, there may be times where you don’t want to send any broadcasts to subscribers who are currently in the middle of an automated campaign. Perhaps you are delivering a six-week email course, and don’t want to confuse your subscribers with other content.

    Here’s how to use tags to prevent subscribers within a campaign from receiving your other broadcasts:

    You’ll need a way to indicate that your subscriber has completed the campaign. At the end of the campaign, add an Apply Tag action.

    Create a tag that is easy to remember, such as “completed-course.”

    Next, on your Subscriber Management page, create a segment that includes tag is “completed-course.”

    Give this segment a name, and save it.

    This segment will grow as new subscribers are added to your list and complete the campaign. The segment itself will dynamically update; it’s not simply a snapshot of subscribers at the time that you create it.

    When scheduling a broadcast, select the new segment, and you can be assured that only subscribers who have finished your campaign will receive the message.

    This is a great way to send more strategically, and even offer relevant follow up promotions to subscribers who finished a course or series.

    (Note: Only subscribers that have gone through the campaign received this final tag. Any existing subscribers on the list before the campaign was created would not have it, and therefore would not be included in the segment. You can manually or bulk apply the tag to your subscribers if you’d like to include them.)

    Get started with targeted emails and segmentation

    Log in to your AWeber account today to start implementing these strategies. Or, reach out to our award-winning customer solutions team if you have any questions!

    The post Sending the Right Email at the Right Time with AWeber appeared first on Email Marketing Tips.

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    How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap]

    September 18, 2017   Uncategorized   No comments

    By Jamie Turner

    Responsecon speakers

    Jamie Turner joined us for a Marketing Automation Hub webinar recently, with the goal of teaching us how to use digital marketing to drive leads to your business.

    All marketers tend to face the same overall problem at one time or another. We all have experienced the frustration of not getting the results we’d hoped for out of our marketing efforts. And yeah, it is frustrating! How can you get over that frustration?

    1. Keep doing what you’re doing
    2. Try something different
    3. Watch cat videos. (They’re relaxing, and will get you over any frustration so you can move on. Check out

      The post How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap] appeared first on GetResponse Blog – Online Marketing Tips.

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    Implementing Social Media Marketing to See Exponential Business Growth

    September 18, 2017   Uncategorized   No comments

    By Terry Godier

    9 Steps to Creating a Magnetic Blog

    Social media has been a fad for most firms and entrepreneurs in the past. To them, it was a temporary interest that faded with the passage of time. On the other hand, there have been some entrepreneurs and businesses that have used social media widely for their business promotion and marketing. They have received immense success. When it comes to targeted traffic to their websites and revenue generated there has been no looking back at all.

    Social media is an excellent tool for businesses today to grow and establish their brand presence in the market. However, when it comes to the use of social media for their market needs and promotion, most entrepreneurs are not even aware of how to use it correctly. This is why they get no results and abandon social media entirely for their promotion and marketing uses. Lack of understanding is the key issue that makes them leave social media for the benefits of their company and business.

    Why is social media popular today?

    There are solid reasons as to why you as an entrepreneur should embrace 9 Steps to Creating a Magnetic Blog

  • How Social Media Monitoring Can Generate Leads
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    New in AWeber: Even More Apps that Support Tags

    September 15, 2017   Uncategorized   No comments

    By Tom Tate

    A photograph of colored doors.

    Email marketing still remains one of the most effective, affordable and reliable marketing channels to reach, grow and engage your audience.

    It’s no surprise that much of the software you use everyday integrates with your email service provider. In fact, AWeber integrates with hundreds of custom applications to help you grow your list and send automated email sequences that can fuel your business.

    We’re excited to share even more applications that support tagging your subscribers in AWeber, which will allow you to better segment your audience, send targeted one-time broadcasts to the right people at the right time and also trigger targeted automated campaigns.

    Check out the list below. You might find your new favorite app. 🙂

    Lead generation forms

    Using your lead generation app of choice, you can tag your subscribers from your website as soon as they opt-in. With advanced targeting options, and different design options, these applications will be sure to boost your conversion rate in no time.

    Mailmunch

    MailMunch offers a simple solution for building attractive and performant sign up forms. Create your forms, link the app to your AWeber account and list, add your tags and simply install the MailMunch WordPress plugin, or MailMunch form code on your site. We recently teamed up with MailMunch to deliver an awesome webinar to help you maximize your current marketing channels. Check it out.

    Hello Bar

    Want to catch your website visitors’ attention right away? Hello Bar allows you to create a horizontal form or call-to-action that will appear at the top of your site. These simple forms can help you convert traffic into loyal email subscribers.

    MiloTree

    MiloTree allows you to create pop-ups to promote signups for your Instagram, Pinterest, Facebook and YouTube accounts, as well as your email newsletter.

    WPForms

    Level up your WordPress web forms using about WPForms’ integration with AWeber and tags on their blog.

    Upscribe

    Publishing written content on Medium.com is a fantastic way to attract new followers. Upscribe is one of the few solutions that allows you to create and embed a signup form directly on your post. Using tags, you can tag your new subscribers based on the articles they’ve opted in from.

    Sleeknote

    If you’re looking for a solution to create attractive popups, slide ins, top bars, exit boxes and more with premium features like advanced targeting, exit intent, split testing and analytics, be sure to check out Sleeknote. This app now supports tags to allow you to hyper-target subscribers based on their browsing or buying behavior.

    Vidvision

    Using video to engage your audience? Try VidVision, which allows you to add a sign up form on top of any embedded YouTube video in order to capture your viewer’s email address. Using tags, you can tag your subscribers based on the videos they’re watching.

    ConvertFlow

    Using ConvertFlow, you can display personalized forms to attract new subscribers and targeted calls-to-action on your website using your AWeber list data! This powerful feature allows you to prompt your prospects with the next ideal action when they visit your site.

    Pro-tip: Want to learn all of the awesome things you can do with ConvertFlow? Check out this recent webinar that I co-hosted with ConvertFlow’s CEO, Ethan Denney.

    Landing page and website builders

    For marketers without a dedicated website, or those that need specific landing pages, these builders can save you an immense amount of time and effort. With tag support, directly send your subscribers the perfect email campaign based on the page or form they completed.

    Landing Lion

    Landing Lion is the perfect landing page service for advanced marketers and beginners alike! This service gives you the tools you need to consolidate your design, product and marketing workflows into a single platform. After you build and launch your pages with Landing Lion’s intuitive builder, you can rapidly conduct limitless A/B split tests and analyze your visitor’s behavior with a comprehensive set of tracking tools.

    Growtheme

    Growtheme is one of the more popular and highly reviewed WordPress solutions for building high-converting blogs and landing pages. This site theme incorporates a variety of conversion practices and techniques. Learn more and request an invitation.

    Sweepstakes, quizzes, and contests

    Get ready to expand your reach and build your email list with these apps that now support tagging.

    Interact

    Leverage personality quizzes, assessments and giveaways to rapidly grow your email list using Interact. By integrating your quiz or giveaway with tags, you can deliver targeted content to your audience based on what you learn about them. Check out this bonus podcast episode we recorded with Interact’s awesome co-founder, Josh Haynam.

    Gleam

    Supercharge your reach, shareability and subscriber growth by embedding a competition or contest on your site using Gleam. In addition to unlimited competitions, a Gleam Pro account will also give you access to on-site image galleries and custom rewards.

    Outgrow

    Have you ever considered how a calculator or other interactive content can help you grow your email list? Check out Outgrow, an exciting and unique integration that now supports tags.

    eCommerce

    Have a digital or physical product? This latest integration will help you sell efficiently and effectively.

    Sendowl

    Selling digital products isn’t simply a great way to grow your business. For many, selling digital products is your business. Using an easy-to-use platform like SendOwl can help you save time and sell your digital products however you’d like.

    Ready to segment your subscribers?

    Take advantage of tagging and segmenting your subscribers today and begin sending relevant, remarkable and high-converting emails that will grow your business.

    Don’t see an app you love here? Be sure to check out our previous blog post or let us know if you there’s an integration you are looking for. We’re always working with our partners to add tagging support to more apps.

    The post New in AWeber: Even More Apps that Support Tags appeared first on Email Marketing Tips.

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    9 Inspiring Sign Up Form Ideas to Grow Your Email List

    September 15, 2017   Uncategorized   No comments

    By Shelby McGuigan

    email list growth course

    Your sign up form is the first step to gaining new email subscribers, and it can make or break a visitor’s decision to receive your emails.

    So it’s important that the copy and design of your form is effective and converts.

    But often, it’s challenging to know what to write on your form and how to design it for conversion.

    To give you direction, we’ve collected some of our favorite sign up forms in this post and explained what makes them work. Take inspiration for your own form from these nine examples and tips.

    1. Visually represent your incentive

    A sign up form with a visual representation of your incentive, like this one from Spoon Graphics, is an effective way to entice visitors to subscribe.

    Image in sign up form

    Being able to envision the tangible benefits of signing up to your email list can often be that extra push over the edge in a person’s decision to subscribe. Not to mention that sign up forms with images receive 94 percent more views than those without images.

    [bctt tweet=”The sign up form alone can make or break a visitor’s decision to receive your emails.” username=”aweber”]

    2. Present an unfavorable alternative

    This sign up form from Boast gives subscribers a discount just for signing up, like many retailers do. What makes this copy different is the alternative Boast gives to those who choose not to sign up.

    sign up form exampleIf visitors don’t want to sign up, they can click “No thanks, I prefer paying full price.” at the bottom of the form.

    Who wants to pay full price? Not many people would like that alternative.

    By positioning opting out as an unfavorable alternative, Boast gets visitors to think about the negative consequences of not subscribing and gives visitors a compelling reason to join their list. This copy can increase opt-in rates, because it positions subscribing as the better option.

    3. Display a percentage complete tracker

    The top of this sign up form from Amy Schmittauer shows visitors how close they are to completing the sign up process.

    percent complete tracker in sign up formWith this strategy, visitors may be more likely to complete your form, because they can visualize how close they are to being finished.

    Plus, it demonstrates that they’ve already done half the work, which will make them more inclined to finish the form.

    4. Use one form field

    Privy uses a sign up form that’s quick and simple with a single form field to make the subscription process easy for visitors.

    form fields in sign up formThis works because forms with less fields are more likely to increase your conversion rates since visitors spend less time signing up.

    One thing to keep in mind is that without asking for the subscriber’s name you can’t personalize your emails. Think about your business’s needs and goals to determine how many form fields are right for you.

    5. Let subscribers choose their preferences

    Wistia’s sign up form lets subscribers choose their newsletter preferences, which can give them a more personalized email experience.

    preferences in sign up formsThis can also help with form conversion rates as it allows subscribers to choose what kind of content they want in their inbox. When subscribers are able to personalize their experience, they’ll get more value and engage more.

    6. Create color contrast

    BizChix uses a simple sign up form relying on the brand reputation as the incentive for joining the community while the color contrast attracts the attention of visitors.

    color contrast in sign up formsThe contrasting colors of this form stands out on the website. Using a bright color, like yellow, on a black and white website draws attention to the sign up form, which can increase the number of people who complete it.

    7. Write conversational copy

    When you use conversational copy in your sign up form like Kate Spade, it grabs the visitor’s attention and feels more personal.

    Kate spade sign up formVisitors don’t expect to see phrases like “Oh hey!” or “Hey you!” This copy attracts their attention, which you can use to hook them in and tell them what value they’ll get from being subscribed to your email list.

    8. Be creative and witty

    Justuno uses creative and witty copy on their sign up form to delight visitors.

    creative sign up formsInstead of using buttons that just say “yes” and “no,” this sign up form makes a joke with a personalized comparison. The visitor will imagine themselves as a sponge, which implies that they can soak up a ton of knowledge.

    Who wouldn’t want to be a sponge that soaks up a ton of knowledge, especially when it comes to getting more conversions?

    9. Use social proof

    Social proof is a strategy where you leverage herd mentality to convince people to take an action. Because if someone sees that everyone else is doing something, they’ll be more likely to do it themselves.

    social proof sign up formJane Mukami’s sign up form lets new visitors know that over 4,000 people are subscribed to her email list. Besides leveraging social proof, this also works because it builds trust. If visitors know that other people have signed up for her list, they’re more likely to believe that she publishes trustworthy and valuable content.

    Implement these ideas for your next sign up form

    Pin these sign up form ideas on Pinterest to save as inspiration for later!

    With these nine ideas for a creative, new sign up form, you can bring a breath of fresh air to your website and email list.

    If you’re looking for more strategies and resources for creating a sign up form and lead magnet, enroll in this short video course: Email List Growth Blueprint. It’ll help you build the perfect tools for growing your email list.

    The post 9 Inspiring Sign Up Form Ideas to Grow Your Email List appeared first on Email Marketing Tips.

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    ResponseCon2017: Roundtable Events & Registration

    September 14, 2017   Uncategorized   No comments

    By Krista Liebmann

    ResponseCon 2017 -- learn about 4 epic events in October

    Like any good conference, ResponseCon is going to feature some educational opportunities. Our wonderful

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