Building Social Media Into Your BoFu Strategy
By John Waldron
Sales and marketing teams are working more closely than they have ever done before – or at least they should be.
A lingering convention, however, often still results in these two key departments working separately – and even, at times, at loggerheads with one another. Indeed, even with the best will in the world, some firms are continuing to struggle with the concept of melding their sales and marketing departments into one coherent team with one coherent vision.
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