Bigger Success. Less Content. [Webinar Recap]
By Andrew Davis
In a recent webinar, author & keynote speaker Andrew Davis joined us to share his knowledge about growing your business and becoming more successful with less content.
We live in the age of information overload. There is more content created today than ever before. There are 17 new websites released every second. So, keep in mind that your customers are already overwhelmed. Be mindful of this when you think of your audience’s inbox.
So how do you become part of the information your audience wants to consume? Change your mindset. Treat your content like a product. Think of it as something you’ll brand, market, and invest in (over time). This mindset helps you create content that is so valuable that your audience would pay for it.
What comes after this? Creating a content brand. That’s different than branded content. Branded content is created for a company. A content brand is created for a valuable audience. A strong content brand will harness the power of subscription (like your newsletter) – so long as you provide value to your audience regularly. Why? Because subscriptions are reflections of relationships.
Content brands build relationships. Relationships build trust. Trust drives revenue.
Ask yourself, how can you harness the power of a subscription? Break out of the marketing mindset, and instead think like an entertainment (TV) executive. Why? Because an entertainment executive thinks of the audience first, and the advertiser second. To build a content brand, you must think the same way. What audience do you want to attract, what content would add value to their lives, and finally, and finally, how does that content drive revenue?
To learn the four simple secrets to driving revenue with content, The Content Imperative for Successful Marketing Automation [Webinar Recap]
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