Authenticity Matters: The Marketer’s Guide to Choosing Compelling User-Generated Photos
Marketers and writers of the world, let’s chat about something important, yet overlooked: The visuals that accompany our written work. If you’re anything like me, you probably just let out an audible groan. Bonus points if it startled the person next to you.
Visuals are usually left to the creative directors and designers in the office. But when those visually gifted folks aren’t around, we tend to slap a vaguely related microstock photo on top of our content and call it a day. Or if we’ve had a little more caffeine than usual, we’ll open 8 Top Must-Know User Interface Trends of 2017
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