Are Your Pop-ups and Overlays Pushing Away Potential Customers?
By Ben Allen
People hate being interrupted. Whether they are in the middle of a sentence or in the midst of their favorite TV show, nobody enjoys being interrupted. Yet, it’s become a fairly common practice on some websites to interrupt people while they are browsing. This happens when a site has a pop-up or overlay that covers either part of or the entire page. This, in turn, forces a visitor to click something to make the interruption go away so they can return to reading whatever content they actually wanted or resume whatever they were doing.
Before we delve in, this isn’t a blatant condemning of overlays and Lead Magnets: What They Are and How to Use Them
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