Are You Communicating Your Value Proposition the French Way?

By Sara-Ruth Wolkiewicz

Every company has an online business card – their website. How you present yourself, what information you offer, and most importantly – how you communicate both of those things can determine whether a potential customer will stay on your website or not. That’s where value proposition comes in, do you have what it takes to entice a potential customer to stay?

If you’ve ever been to France you’d have noticed how outrageously gorgeous that country is and how hard it is to get what you need without searching for it. Think of France like of a wonderful new website that you’ve stumbled upon while searching for something.

If you’ve ever been to France you’d have noticed how outrageously gorgeous that country is and how hard it is to get what you need without searching for it. Think of France like of a wonderful new website that you’ve stumbled upon while searching for something.

You found a business that caters to your needs but as you click on the link you realize that everything about that website is wrong. Where’s the heading? What are they REALLY offering? Is there a price range or any sort of information about the business? Nope, it’s a beautiful website with a lot of foreign marketing words and no clear help as to what is where and how it all works.

Does that scenario sound a little familiar? Is your website, or any website you’ve ever visited, communicating in a very French manner? If it is, maybe it’s time to learn a little bit more about what value proposition is and how you can make it work for you, no matter what language you use.

Value proposition for dummies

Let’s get started by defining exactly what a value proposition is. According to Sign it Right: Tips to Create an Effective Email Signature

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  • The post Are You Communicating Your Value Proposition the French Way? appeared first on GetResponse Blog – Online Marketing Tips.

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