A Visual Feast For Every Reader #CaseStudy

By David Kantorek

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If it seems to you that our blog looks somehow different than it did at the end of 2015, then you are absolutely right – at the beginning of this year we revealed a brand new GetResponse Blog. We felt that after a few years our good ol’ “Email Marketing Tips Blog” needed a change.

Here’s a little flashback to the “old” blog:

So, what made us change things up so drastically?

Firstly, in the last few years our blog has been growing exponentially and we’ve been covering much more than just email marketing. This was a natural reflection of the expansion and maturing of our product – we added Marketing Automation, Landing Page Creator, Image Editor, Webinars, A/B testing, and more. So we realized that the design/layout doesn’t communicate the variety of topics we cover. What’s more, the navigation and searching through the wealth of content was not as clear and simple as it could be, we admit that to that one 😉

Secondly, the technology is changing, content consumption is swiftly moving to mobile devices (and the old blog wasn’t the most responsive one under the sun) – this needed our immediate attention. We decided to make the site as responsive as possible, across all types of devices – from desktops through tablets, to a variety of smartphones.

Now that a couple of months passed and you’ve all accustomed to the new blogs, let us walk you through what really changed:

One, two, and three!

The biggest change you’ll notice immediately is that we’ve actually divided one blog into three. We understand that in order to do successful Email Success Profile: Wilson Lau’s RicheMinds.com

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  • The post A Visual Feast For Every Reader #CaseStudy appeared first on GetResponse Blog – Email Marketing Tips.

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