A Step-by-Step Guide to Creating a Referral Program that Works
By Jane Hurst
To get people to your site, you need to give them an incentive. Then, you need to give them an incentive to bring other people to your site. It is a never-ending process, but many people don’t fully understand the process of creating a referral program that actually works. Without a process in place, your referral program is never going to be at the level you want it to be. So, we have put together a step-by-step guide that will help you to create a referral program that will work for you. Let’s get started.
What is a referral?
First, let’s look at what a referral actually is. In a nutshell, a referral is when someone recommends your site to someone else, through a link that they have received from you. There are three basic types of referrals: implicit; organic; and incentivized.
- Implicit Referrals – When a user must share your link with others before they can actually get into the site and fully appreciate the experience.
- Organic Referrals – This is content that people just automatically want to share, such as cute kitten memes.
- Incentivized Referrals – This is when you give the user even more incentive to share your link or product outside of improving the functionality of their experience. This is very targeted.
Building a referral strategy
Now that you understand what a referral is, it is time to start building your Creative Content Ideas: A Guide to Keyword Research
The post A Step-by-Step Guide to Creating a Referral Program that Works appeared first on GetResponse Blog – Online Marketing Tips.
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