9 Tricks for Automating Your Content Marketing
Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on.
1. Keep it dynamic
Fields such as content marketing and marketing automation are constantly evolving; in fact, they could be described as dynamic. It makes sense, then, for you to introduce dynamic content to your email marketing and to your website, providing your users with content offerings which are as smooth and pleasing to the reader as that segue.
Content marketers now have the tools at their disposal to upload content which changes based upon the location and preference of the user. Utilize these tools and create a much more personalized effect. This personal touch is something which is too often lost during the automation of your content strategies. It is important to reclaim it whenever you can.
2. Build a long term narrative
This one comes down to planning. Once you have launched a killer bit of content, what comes next? Do you consider that content done and dusted and move onto something else? Or do you carefully consider the next steps in your journey and that of your audience?
Plan your content carefully. Make each piece worthwhile and useful in its own right but look to build an ongoing narrative, with each piece leading into the next. Refer back to your content marketing Lead Scoring Lessons from a Card Counter
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