8 Questions You Should Be Asking About Your Email Subscribers
By Taylor Burke
I stopped in a small, local antique shop the other day when the owner held out a spiral bound notebook and asked if I’d like to write down my name and email address so I could be notified of a coming sale. How many “forms” like this one had I filled out online in the past month, let alone year, to get news, secure a discount, or learn more about a product? Yet this simple gesture stopped me in my tracks because it was so rare — a face-to-face interaction between an email marketer and a subscriber.
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