6 Untapped Opportunities in Ecommerce (That Will Become Huge Soon)

By Olga Rabo

Lead Magnets: What They Are and How to Use Them

Remember 1994? I don’t. But apparently, it was a significant year.

On August 11, 1994, a US Internet startup called Net Market performed the world’s very first secure online transaction, which marked the beginning of the ecommerce era as we know it. And what was sold? You’ll never guess — it was the latest Sting album, Ten Summoner’s Tales.

Soon after, online-transaction-based sales started to pop up like mushrooms after the rain.

Pizza Hut was the first to accept an online food order on the Internet (also in 1994). It was a large pepperoni pizza with mushrooms and extra cheese. In 1995, it was Amazon that started selling everything to everybody online. Then, companies like Dell and Cisco started using Internet in all of their transactions, and eBay first started online auctions.

Buying online had an astounding novelty element and, with its convenience and efficiency, it was just a matter of time until it completely reshaped the way people shop and trade. Offline went online. Online, however, also moved forward.

Today you won’t surprise anybody by enabling them to shop online. It’s seen as a given. If in 1994 ecommerce itself was a new opportunity, now, in 2017, retailers need to seek new untapped opportunities in ecommerce.

What are these opportunities and what are the emerging trends that ecommerce is quickly picking up on? Read on to find out.

1. Extended use of AI

Unless you’ve been on a sabbatical somewhere Lead Magnets: What They Are and How to Use Them

  • Data Driven Information from Online Reviews Can Boost Your Marketing Efforts
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