6 Marketing Automation Predictions for 2017
By Karri Bishop
If you only read the industry blogs, you’d think marketing automation was old-hat for B2B marketers. But in reality, most of us are still learning. The tools and the strategy that drive marketing automation are evolving every year.
Just take a look around you to see how much the landscape is changing. With more people immersed in their devices, apps, and online experiences, the where and how of meeting customers continues to shift.
Here are six marketing automation predictions to help you prepare for the challenges ahead and succeed in 2017.
1. Customer Loyalty Will Be the Focus
According to research by Customer Retention – The Lost Art (And Science) Of Marketing
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