5 Ways to Achieve a Human Touch with Marketing Automation
There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business.
But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can help you to achieve a light touch with your marketing endeavors and to connect with your customers on a more human level.
You can’t know your customers on an individual level. If this is possible within your organization, it could be an indication that you need more customers. However, you can get to know certain individuals like Clarissa the Content Manager or Alex the Architect. These are your buyer profiles and you’d better get used to them… you are going to be working very closely together.
The data provided by Customer Retention – The Lost Art (And Science) Of Marketing
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