5 Fantastic Tools to Automate Social Listening
Marketing places such a demand on your time these days that using technology to help keep the work going is essential. That’s nowhere truer than in marketing fields like social media, where you’re expected to be able to respond to a tweet or comment in minutes, but spend a lot of dedicated time to content creation (writing, graphics, videos), analysis, strategy, and measurement. Oh, and maybe have a life in there too – or sleep. Because social media managers are human, not robots.
So, what’s a social media manager to do? Find tools to help. And one of the best ways to find a way to do as much as you humanly can is to automate tasks. Buffer Reply
Buffer Reply (the recent new name for the Buffer-acquired GetRespond social customer service software) is a more than a social listening tool, it helps social customer service teams respond to client inquiries and questions – while being able to disregard the normal social media chatter. The chatter is what makes social listening need automation in the first place! What’s more, Buffer Reply is designed for social customer service, which is a unique set of duties that often fall on a social media manager’s plate in smaller businesses. In a world where more and more customer service happens on social media – and companies have to offer social customer service whether they want to or not – being able to have the chatter filtered out is an immense time and sanity saver. The very definition of a good tool.
Google Alerts is the search engine’s solution for social listening. Plug in your keywords, brand name, hashtags, or whatever you want to monitor. Google will gather the information for you, and email it to you as well as keep it under your Google ID. Each mention is itemized, so you can take a look to see if it’s something you need to take action on. Fortunately, not every brand mention across the web requires some kind of action.
Over to you
How do you use social listening in your business? Do you have any tricks or tools to automate it or otherwise make it easier? Tell us about it in the comments below.
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