5 Expert Marketing Tips To Attract Millennials
By Anna Marsh
The time in which one was born is somewhat influential in the making of their personality. The generation gaps are now more defined by the fast advances in technology. Millennials are usually assumed to have a sense of entitlement. They have the world at their fingertips with smartphones, Wi-Fi, and the doting of their baby boomer parents. Hence, one has to market to such individuals accordingly.
Below are a few marketing tips for this particular generation:
1. Focus on texts and subject lines
Millennials, who are mostly eighteen to thirty-five, prefer the text method of communication. The shorter the version, the more likely they are to read a memo or any sort of message. After the SMS formats or a short WhatsApp message, Millennials are most likely to read an e-mail. However, this is only if they like the subject line. In fact, they may How AI Helps, Not Replaces, Content Marketers
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