3 Ways To Get Started With Vlogging Today
By John Waldron
Not too long ago was blogging, yesterday it was social media, but today, if you’re going to continue to create a swell on the web waves, then it’s vlogging that you’re going to have to start getting to grips with.
What Is Vlogging?
A good question at this point.
Vlogging is a term that has come about as a contraction of the words ‘video’ and ‘blogging’. Therefore, I’m sure that you don’t need me to unpack this little conundrum and tell you that a vlog is a ‘video blog’.
However, what I do feel like I need to emphasise is the fact that a vlog is a vlog, and not a promotional video. Indeed, to understand what a vlog is, we must first recap over exactly what a blog is.
Ok, So What’s A Blog?
Well, the term ‘blog’ actually came about as a contraction of two other words – ‘web’ and ‘log’.
Blogs are web logs, meaning that they are a regular or systematic record of incidents or observations that are made public exclusively via the World Wide Web. Ok, so that’s the technical answer, but of course blogging has evolved over the years and now takes on a very distinctive character.
This is a blog. Yes, this. What you’re reading right now. You have found your way to the
The way people engage with videos is the reason behind why so many bloggers are now turning their hands to vlogging.
There are numerous ways in which you can go about your vlog, but you must always remember that what you are doing is trying to add value to your product or service by providing some useful information for free that your followers simply cannot get elsewhere.
So, to start with you’ll need some form of video camera. Vlogs, however, are often quite endearing when they’re a bit amateurish in terms of production, and, so long as the actual content manages to carry the viewers through and hold their attention, then there’s no reason why you shouldn’t start off by using the camera on your smartphone to get the ball rolling. Once you’ve built up a bit of confidence and enthusiasm, then perhaps it might be time to start thinking about investing in something a little more expensive high-tech.
But, until then, here are 3 great tools and gateways you can use to start vlogging today!
With this tool, you don’t even need a camera. That’s right – you can start off with a screencast. Just a few clicks with Screencast-O-Matic and you will start recording everything that you are doing on your computer screen.
This is of course ideal for ‘how-to’ demonstrations if you’ve got a software product that needs explaining, but there’s no reason why you can’t use it to take your viewers through all the latest industry news on the web, commenting on it as you go. Indeed, this is rather a nifty idea, I think – with a little effort to build your following, your news round-up vlog could very easily and quickly become known as the one to watch for everyone in your industry. So start one today!!
2. Live Hangouts (and now Blab!)
Google+, Hangouts and YouTube are all owned by the one and only internet search giant that is Google. This means that creating some great interview-style video content is as simple as it is quick and easy.
You’ve already got a Google+ account (or at least you should have), and so all you need to do now is start a Hangout video conferencing session with “Hangouts On Air” enabled. Once you start filming, it will be broadcast live for your Google+ audience, and a recording will be sent straight to your YouTube account. Simple.
Alternatively, you can start making use of the (relatively) new social network Blab for the purposes of conducting vlog-style video interviews. Blab, which I wrote about in some detail a couple of weeks ago (see ‘How To Use Blab For Marketing‘), has literally been built for the sole purpose of broadcasting of live interviews – so this really is one of the most perfect platforms on which you can cut your vlogging teeth.
Periscope is another (relatively) new kid on the block in the video content world. Owned by Twitter, it is used for the purposes of live broadcasting videos amongst your network and to the Periscope world at large. All you need is a smartphone and you can start streaming live to your following as you ponder this week’s would-be blog post out loud in real-time, perhaps as you take a leisurely stroll around the park – that would be nice. And all the while your viewers can send you comments, likes and questions via Periscope’s live instant messenger.
Another free and innovative tool to get started vlogging.
What other free tools are out there that provide a shortcut into the world of vlogging? Let us know in the comments below.
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