3 Newsjacking Fails We Can All Learn From

By John Waldron

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When a brand newsjacks a trending story well, it truly is a thing of beauty. I make no qualms about citing the famous Oreo tweet that they designed, created and published just 10 minutes into the unexpected blackout during the 2013 Super Bowl.

I mean, wow – just look at that for a tweet.

The whole of Twitter was losing its mind over an unprecedented blackout at the Greatest Show on Earth, 108 million Americans were watching the game on TV, but the brilliant marketing team at Oreo kept its cool and stole the show with this bombshell.

Newsjacking – sometimes referred to as What Oreo Cookies Can Teach You About Social Marketing

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  • The post 3 Newsjacking Fails We Can All Learn From appeared first on GetResponse Blog – Online Marketing Tips.

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