3 Common Email A/B Testing Pitfalls – and How To Avoid Them
When creating content for an email, it’s tempting to guess what your audience will respond to. But that’s not necessarily the best approach – especially if you’re emailing multiple contact lists. Different audiences have different preferences, which can affect your email metrics and conversions.
So how can you turn the tide? Try Four Unconventional Ways to Improve Conversion Rates
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