11 Ways to Increase Your Email Open Rate
This makes sense because most people are less busy on the weekends and pay more attention to their email. Send when people are most likely to open your emails or you’re doing yourself and your subscribers a disservice.
10. Optimize for mobile.
Most email marketing services and templates come with built in responsivity.
For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are emails from well-meaning people who didn’t catch my interest. Whatever the case, each one represents someone who tried and failed to get in contact with me.
Now, maybe you’re not like me. Maybe you open all of your emails regardless of if you’re interested, simply so you can lower that “unread emails” number.
Surely, some of your email subscribers do this. But what I want to discuss is how to get people to open your email because they’re interested in what you have to say, not because they are checking something off their list.
Here’s 11 ways to catch your reader’s interest before they open your email.
1. Spend more time on the subject line.
You’ve probably heard this one before. But it’s still the single most important part of any email that you write.
The second thing that your subscribers are going to look at is the subject line (right after the “from” name). The subject line is the heart of determining if someone is going to open your email.
Sadly, most of us don’t spend nearly enough time on the subject line.
To improve the quality of your subject lines, create a list of 20 different options. Read through them and pick your top 10. Read through them again and pick your top 5. Read through them one more time and pick your top 3. Then, show the top 3 to a few other people and get their opinion before choosing a winner.
For your reference, here are some Customer Segmentation: The Ideal Compromise
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