10 Proven Ways to Increase Facebook Engagement Rates – And Why They May Not Be Enough
By Pam Neely
Have you heard how likes don’t really matter anymore? That Facebook followers are worthless? It’s not fun news to hear if you’re a social media marketer, but most of the best social marketers have known this for awhile.
They’ve been at too many meetings where senior staff demanded to know what those followers were worth. They’ve had to create the attribution models to prove the value of their work.
These are the type of social marketers who know to generate real revenue. And they know it doesn’t come from likes.
Smart social media marketers know that what really matters is if your audience engages with your posts. Without engagement, Simple Marketing Automation for Solopreneurs
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