10 Opportunities To Use Marketing Automation Across The Customer Lifecycle
By Dave Chaffey
For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re asking Customer Retention – The Lost Art (And Science) Of Marketing
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