10 Main Reasons Why People Are Abandoning Shopping Carts (And What You Can Do About It)
By Olga Rabo
Imagine this story.
Customer John walks into a grocery store, pulling forward a huge, almost cartoonish-looking shopping cart. He walks along the aisles full of all different kinds of things, throwing this and that into his cart. John is happy. John is pleased. He’s found what he wanted (especially those mint chocolate cookies — yumm!), and he’s ready to pay.
He makes his way through a labyrinth of products and finally reaches the counter. Suddenly, he starts thinking: maybe there was another grocery store where milk was 0.20$ cheaper? Maybe he could find cherry-scented candles instead of vanilla? But oh well, it’s too late now anyways: the smiling cashier has already started to scan the products, so it would be too embarrassing to walk away.
But what is this? An extra fee for “scanning and packaging”? An extra bill for paying with VISA? And wait a second — now that John takes a better look at that cherry-scented candle, it actually smells like oranges!
Furiously, John storms out of the store, and the cashier’s smile turns to a frown. John swore he would never come back, and he never did.
Does this sound like it could happen in a brick-and-mortar store? Absolutely not. But in e-commerce? Definitely!!
This, along with many other reasons, are why The Essential Guide For Creating Strong Content
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